This article is very helpful in understanding public service announcement. It tells us that a PSA is exactly what its title stands for, it is an announcement in the form of media that is publicized for the good of the public. This article breaks down the components of a PSA and tell us what a PSA truly intends to do. I learned that PSA's are useless if you don't intend to get through to the reader. I also learned that not all PSA's need music and sound fx because it doesn't always go together with your subject. I will need to visualize my audience and say things that will make them want to care. I will have to tell them how this is affecting them or how it will benefit them. I also learned that talking about the result will keep the audience interested. These ideas I learned in the PSA are very helpful and I will definitely incorporate them in my PSA.
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